With the cancellation of the "What a Witch" series, a show that ran for five seasons in AMP Productions, it became clear that it was time for something new. For years, "What a Witch" was AMP Production's steadiest project. It came to define the division, but as devotion and quality in the series began to falter, so did AMP Productions. Already eclipsed by the more ambitious projects of GK Productions, and now D-Dowd Productions as well, AMP Productions, originally intended to be the flagship division of AMP Corporation, had truely fallen behind.
So, hoping to create a new series that would turn the division around, like "The Charlotte Ferris Show" sitcom did to D-Dowd Productions, developers at AMP Productions began to consider new genres that had never been tried before at AMPCorp. During these considerations, the genre of variety show came to mind. Actually, AMPCorp did have a variety show in the past which ran from 2000-2003 for three seasons. This was "The Fair," an NS Production. Working off of this idea, and resurrecting the NS lable (this time as a subsidary of AMP Productions, called NS Pictures) AMP Productions began to plan a new variety show, which would eventually get the title "The AMP Variety Show." The show was similar to the structure of "The Fair," but was very different in style; while "The Fair" had included many educational elements and was geared to a younger audience, "The AMP Variety Show" is geared to a more general audience, with interviews, comedy sketches, live music, and other segments in each episode. Though this genre might not be new to AMPCorp, "The AMP Variety Show" is very new and unique overall, and is a great, and much needed addition to AMP Production's formerly slim lineup.
Despite a positive response to season I, season II of the show received lackluster viewership. It continued for a third season in 2013, which was planned as a final season, and also was not a hit. The show did not return for 2014.